Direct Mail (Postal Mail)
Comprehensive information about the exhibition and exhibitors by way of invitations, leaflets, VIP invitations and other promotional aids will be distributed to decision makers from the target sector.
Electronic Campaign
A substantial and continuous online visitor promotion campaign is undertaken, targeting key decision makers from each industry sector.
Meorient Website
The Meorient website (www.me360.net, www.homlife.ae ) attracts over 2 Million visits per year and provides potential visitors and press with the latest show and exhibitor information.
E-newsletters and e-exhibitor preview
Monthly newsletters featuring exhibitor previews are distributed to over 30,000 contacts every month.
Exhibitor preview highlighting the products and solutions are emailed to pre-registered visitors 3 weeks prior to the event to maximize exposure and awareness for sponsors / exhibitors.
Homlife Fair Catalogue
Homlife organizing committtee will produce the Official Catalogue for the exhibition. The catalogue will contain a list of exhibitors, a description of their exhibits, general information about the exhibition and advertisements.
Trade Media Advertisements
Homlife is partnered with leading industry publications in the region promoting the show through regular advertisements, editorials and distribution of invitations.
Newspaper Advertisements
A comprehensive advertising campaign encompassing the Middle East region is being undertaken. The campaign, in English and Arabic, will engage leading consumer press.
Public Relations Campaign
Through an ongoing programme of press releases, press relations and press conferences, news of the exhibition will reach a vast range of trade professionals throughout the wider Middle and Near East, Indian Sub-Continent, and International media. The campaign will ensure regular and extensive exposure throughout the target area.
